Brazil is a country for entrepreneurs, not adventurers.
Brazil is an extensive country with enormous cultural and economic social diversity.
Our culture is quite different from the other Latin countries. We speak Portuguese, they speak Spanish. We have much more influence from Western American culture than from European or Spanish culture.
Launching a product without knowing the particularities of each Brazilian market or region can be a waste of investment, if it is not well allocated through rational planning, or even have a message that does not generate identity for these audiences.
Investments made in a professional and conscious manner have generated good results. There are opportunities for new products. See the e-commerce numbers in recent years
[well]Relevant data:
- Territorial extension: 8,516,000 km²;
- Portuguese language;
- Public with access to fixed broadband internet 26.6 million;
- E-commerce grew by 5.2% in 2016;
- The economically active population with a total of 24,570,000 active people over 10 years, but can vary from 1,687,000 in Recife to 10,817,000 in São Paulo. (IBGE 2016);
- E-commerce billing 2015 R $ 9.75 billion;
- In 2015 e-commerce traded $ 1.6 billion on Black Friday only and has grown year by year. These numbers stayed close on dates such as Mother’s Day, Valentine’s Day Parents and Children. Christmas sales exceeded R $ 6.5 million;
- Fashion, accessories, cosmetics and health were the categories that moved more volumes in e-commerce.
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For more than 35 years we have dealt with the particularities of these markets acting within companies or as consultants in the field of marketing and communication.
In this way, we are prepared to offer the external entrepreneur a safe and responsible partnership in order to enable the implementation process of its product in the Brazilian market.
For this we offer complete advice from the importation of the product, its legalization with federal and state agencies, until its delivery in the hands of the client. This involves marketing, packaging, logistics, communication and sales within the most appropriate process, face-to-face or e-commerce.
Being able to centralize operations means comfort, agility, and security in controlling operations.
Count on our experience and partnership, there is scope and opportunities for us to grow together in the Brazilian market.
Services Offered:
We have a group of specialized and experienced professionals to provide the services under our direction.
Implantation:
- National Company Opening
- Registration and product nationalization in the Brazilian regulatory agencies
- Import, storage (warehouse), logistics;
- Creation or adaptation of packaging, labels according to Brazilian standards
Marketing:
- Development of branding strategy for the brand or product
- Market research
- Marketing planning
- Website development and e-commerce
- Online, offline advertising campaign: creation and production
- Dissemination in social media, FaceBook, Instagram, blogs and specialized websites
- E-letters and web campaigns
- Negotiation with vehicles, publicity and media in the specialized media defined by the plan
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Oscar Fontoura Jr.
Sócio diretor Fontoura Hot Branding
FaceBook: fontoura-hot-digital
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