{"id":6176,"date":"2023-07-13T14:17:53","date_gmt":"2023-07-13T14:17:53","guid":{"rendered":"https:\/\/fontourahot.com.br\/digital\/?p=6176"},"modified":"2025-04-16T15:21:57","modified_gmt":"2025-04-16T15:21:57","slug":"savona-branding-e-logomarca","status":"publish","type":"post","link":"https:\/\/fontourahot.com.br\/digital\/savona-branding-e-logomarca\/","title":{"rendered":"Savona, branding e logomarca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6176\" class=\"elementor elementor-6176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31e69b45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31e69b45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d754b6d\" data-id=\"6d754b6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-557b8d3f elementor-widget elementor-widget-text-editor\" data-id=\"557b8d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Savona Pl\u00e1sticos, moldando Solu\u00e7\u00f5es.<\/h1><h5>cria\u00e7\u00e3o: Oscar Fontoura Jr<\/h5><p>O \u00a0trabalho de branding e marca para a Savona Pl\u00e1sticos, empresa especializada na inje\u00e7\u00e3o de embalagens pl\u00e1sticas, iniciou com a identifica\u00e7\u00e3o de seu DNA. A empresa rec\u00e9m-formada, contava com equipe t\u00e9cnica e dire\u00e7\u00e3o com larga experi\u00eancia na \u00e1rea de embalagens em empresas anteriores, atendendo grandes marcas . Pelo seu porte, ficaria dif\u00edcil competir com grandes players com maior capacidade de produ\u00e7\u00e3o. Dessa forma esta experi\u00eancia que faz parte de seu DNA, passa a ser um grande diferencial, assessorando o cliente na busca da melhor solu\u00e7\u00e3o e posterior produ\u00e7\u00e3o. Da\u00ed veio sua assinatura \u201c<strong><em>Savona Pl\u00e1sticos. Moldando Solu\u00e7\u00f5es\u201d<\/em><\/strong>, que define sua \u00e1rea de atua\u00e7\u00e3o e principal talento \u00a0no setor. Tamb\u00e9m foi constatado que este seria um elemento que agregaria valor, criando diferencial para a marca.<\/p><blockquote><p><strong><em>&#8220;Nada \u00e9 por acaso, ou meramente est\u00e9tico. Existe um por qu\u00ea e uma narrativa em uma boa marca.&#8221;<\/em><\/strong><\/p><\/blockquote><p>A partir da\u00ed foi desenvolvida a logomarca, que tinha uma particularidade, a possibilidade de ser reproduzida em escala reduzida, e em relevo, para assinar o fundo das embalagens. Isso exigiu uma marca limpa, minimalista, com letras sem \u201colhos\u201d que desaparecessem na inje\u00e7\u00e3o.<\/p><p><div id='gallery-1' class='gallery galleryid-6176 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=4779'><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-molde.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-molde.jpg 960w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-molde-300x197.jpg 300w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-molde-768x503.jpg 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/modelos\/sav-marca-2\/'><img decoding=\"async\" width=\"428\" height=\"300\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/savbox-3x4-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/savbox-3x4-1.jpg 428w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/savbox-3x4-1-300x210.jpg 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=4720'><img decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-cartoes.jpg\" class=\"attachment-large size-large\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=4717'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-envelope.jpg\" class=\"attachment-large size-large\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=4709'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-papel.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-papel.jpg 1024w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-papel-300x197.jpg 300w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-papel-768x503.jpg 768w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-papel-200x131.jpg 200w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=4725'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-manual.jpg\" class=\"attachment-large size-large\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/p><p>Ap\u00f3s uma pesquisa na f\u00e1brica descobri uma pe\u00e7a de molde, e isso inspirou a cria\u00e7\u00e3o da marca com os 2 par\u00eanteses que representam o molde, e o asterisco que remete \u00e0 solu\u00e7\u00e3o.<\/p><p>Um laranja vibrante contrasta com o azul f\u00e1brica de S\u00e3o Bernardo, onde est\u00e1 sediada, e funciona bem na sinaliza\u00e7\u00e3o interna, pela visibilidade.<\/p><p><a href=\"http:\/\/fontourahot.com.br\/digital\/portfolio-view\/logomarca-savona-e-identidade\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4718 size-full\" src=\"http:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-cv-placa.jpg\" alt=\"\" width=\"1024\" height=\"671\" \/><\/a><\/p><h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4719\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2019\/02\/sav-cv-fachada.jpg\" alt=\"\" width=\"1024\" height=\"671\" \/><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Savona Pl\u00e1sticos, moldando Solu\u00e7\u00f5es. cria\u00e7\u00e3o: Oscar Fontoura Jr O \u00a0trabalho de branding e marca para a Savona Pl\u00e1sticos, empresa especializada na inje\u00e7\u00e3o de embalagens pl\u00e1sticas, iniciou com a identifica\u00e7\u00e3o de seu DNA. A empresa rec\u00e9m-formada, contava com equipe t\u00e9cnica e dire\u00e7\u00e3o com larga experi\u00eancia na \u00e1rea de embalagens em empresas anteriores, atendendo grandes marcas . &hellip; <p class=\"link-more\"><a href=\"https:\/\/fontourahot.com.br\/digital\/savona-branding-e-logomarca\/\" class=\"more-link\">Continue lendo<span class=\"screen-reader-text\"> &#8220;Savona, branding e logomarca&#8221;<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":4725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-6176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Savona, branding e logomarca - Fontoura Hot Digital<\/title>\n<meta name=\"description\" content=\"Branding e logomarca para a Savona Pl\u00e1sticos. 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Possui vis\u00e3o 360\u00b0, desenvolvendo estrat\u00e9gia de branding e inbound. Possue habilidades atuando em outras \u00e1reas como programa\u00e7\u00e3o de m\u00eddia online e offline (impressa e eletr\u00f4nica); web design ; UX; design gr\u00e1fico; design de marca; comunica\u00e7\u00e3o visual; inbound marketing; produ\u00e7\u00e3o e dire\u00e7\u00e3o de video; produ\u00e7\u00e3o gr\u00e1fica; packaging design; endomarketing. Mais recentemente Coaching \/ Mentoria (pessoal, lideran\u00e7a e equipe). Formado pela Escola de Comunica\u00e7\u00f5es e Artes da USP, com cursos de extens\u00e3o em outras institui\u00e7\u00f5es como Hubspot, Adobe, PUCRS, FAAP. Atua em publicidade desde 1980, atendeu mas de 150 diferentes marcas em ag\u00eancias como Talent e FCB, atualmente presta consultoria em sua pr\u00f3pria empresa. Dispon\u00edvel e livre para novos desafios. 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