{"id":6008,"date":"2023-06-28T18:25:24","date_gmt":"2023-06-28T18:25:24","guid":{"rendered":"https:\/\/fontourahot.com.br\/digital\/?p=6008"},"modified":"2023-06-30T13:03:37","modified_gmt":"2023-06-30T13:03:37","slug":"marca-para-holding-santa-ercilia","status":"publish","type":"post","link":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/","title":{"rendered":"Marca para Holding Santa Erc\u00edlia"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Projetos de branding, cria\u00e7\u00e3o de marca corporativa para grupo de empresas, logotipos<\/strong><\/em><\/p><\/blockquote>

Marca para Holding Santa Erc\u00edlia e empresas do grupo<\/h1>

O Grupo Santa Erc\u00edlia, abriga e administra v\u00e1rias empresas. Entre elas a Funda\u00e7\u00e3o Kunito Miyasaka, criadora do Parque Ecol\u00f3gico Imigrantes, o qual a Fontoura Hot teve a honra de participar de todo projeto de branding, em conjunto com a PIX Comunica\u00e7\u00e3o, empresa de Marketing do Grupo. <\/span><\/p>

A primeira provid\u00eancia com rela\u00e7\u00e3o \u00e0 Santa Erc\u00edlia, foi a mudan\u00e7a de sua raz\u00e3o social, originalmente “Empresa Comercial Santa Erc\u00edlia” para Santa Erc\u00edlia Holding. <\/span>A marca foi uma consequ\u00eancia, mantendo a sobriedade e credibilidade com refer\u00eancia a institui\u00e7\u00f5es financeiras. Nela v\u00e1rias c\u00e9lulas unidas representam a sinergia do grupo.. <\/span>A presen\u00e7a constante do c\u00edrculo \u00e9 uma men\u00e7\u00e3o subliminar ao c\u00edrculo da bandeira japonesa.<\/span><\/p>

As cores verde escuro e ouro, representam a riqueza e sua voca\u00e7\u00e3o forte ligada ao verde (agricultura, agrobusiness e ecologia). Foi feito um estudo para o desenvolvimento harmonioso das demais empresas, estabelecendo o mesmo padr\u00e3o de design, e uma paleta de cores equilibrada, onde cada empresa ganhou uma cor pr\u00f3pria. O Parque Ecol\u00f3gico Imigrantes n\u00e3o seguiu este padr\u00e3o pois sua marca j\u00e1 havia sido criada anteriormente. No detalhe logotipos das empresas de marketing AXIS e a de sustentabilidade EKO3R.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tHolding Santa Erc\u00edlia\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLogomarca e Manual para Holding Santa Erc\u00edlia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarcas para empresas da Holding\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCart\u00f5es de visita para Holding Santa Erc\u00edlia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarca Axis Marketing e Comunica\u00e7\u00e3o\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCart\u00e3o de visitas vers\u00e3o em Japon\u00eas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLogomarca EKO3R Sustentabilidade\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEstudo0s EKO 3R Sustentabilidade\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBranding para Parque Ecol\u00f3gico Imigrantes > Saiba mais\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logomarca\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

\n\t\t\t\t

\u201cA nova marca deu um novo status ao grupo, mantendo a sobriedade caracter\u00edstica das empresas de tradui\u00e7\u00e3o japonesa, dentro de uma vis\u00e3o mais contempor\u00e2nea \"<\/em><\/h3>\t\t\t<\/p>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\tOscar Fontoura Jr<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Projetos de branding, cria\u00e7\u00e3o de marca corporativa para grupo de empresas, logotipos Marca para Holding Santa Erc\u00edlia e empresas do grupo O Grupo Santa Erc\u00edlia, abriga e administra v\u00e1rias empresas. Entre elas a Funda\u00e7\u00e3o Kunito Miyasaka, criadora do Parque Ecol\u00f3gico Imigrantes, o qual a Fontoura Hot teve a honra de participar de todo projeto de …

Continue lendo “Marca para Holding Santa Erc\u00edlia”<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":2427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,71,134],"tags":[208,135,136,205,204,207,206],"class_list":["post-6008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-destaque","category-news","tag-anti-idade","tag-branding","tag-branding-para-cosmeticos","tag-comunicacao-cosmeticos","tag-cosmeticos","tag-design-cosmeticos","tag-propaganda-cosmeticos","entry"],"yoast_head":"\nMarca para Holding Santa Erc\u00edlia - Fontoura Hot Digital<\/title>\n<meta name=\"description\" content=\"Projeto desenvolvido pela Fontoura Hot para empresa Windlogistics definindo o DNA, marca, papelaria, website, materiais impressos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca para Holding Santa Erc\u00edlia - Fontoura Hot Digital\" \/>\n<meta property=\"og:description\" content=\"Projeto desenvolvido pela Fontoura Hot para empresa Windlogistics definindo o DNA, marca, papelaria, website, materiais impressos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\" \/>\n<meta property=\"og:site_name\" content=\"Fontoura Hot Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fontourahot\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T18:25:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-30T13:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar Fontoura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oscar Fontoura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\"},\"author\":{\"name\":\"Oscar Fontoura\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#\/schema\/person\/acbfde1b0b3f090bcd184b58fdd11142\"},\"headline\":\"Marca para Holding Santa Erc\u00edlia\",\"datePublished\":\"2023-06-28T18:25:24+00:00\",\"dateModified\":\"2023-06-30T13:03:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg\",\"keywords\":[\"anti-idade\",\"branding\",\"branding para cosmeticos\",\"comunica\u00e7\u00e3o cosm\u00e9ticos\",\"cosm\u00e9ticos\",\"design cosm\u00e9ticos\",\"propaganda cosm\u00e9ticos\"],\"articleSection\":[\"BLOG\",\"destaque\",\"NEWS\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\",\"url\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\",\"name\":\"Marca para Holding Santa Erc\u00edlia - Fontoura Hot Digital\",\"isPartOf\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg\",\"datePublished\":\"2023-06-28T18:25:24+00:00\",\"dateModified\":\"2023-06-30T13:03:37+00:00\",\"description\":\"Projeto desenvolvido pela Fontoura Hot para empresa Windlogistics definindo o DNA, marca, papelaria, website, materiais impressos\",\"breadcrumb\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage\",\"url\":\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg\",\"contentUrl\":\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg\",\"width\":1024,\"height\":683,\"caption\":\"Logomarca e Manual para Holding Santa Erc\u00edlia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/fontourahot.com.br\/digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marca para Holding Santa Erc\u00edlia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#website\",\"url\":\"https:\/\/fontourahot.com.br\/digital\/\",\"name\":\"Fontoura Hot Digital\",\"description\":\"Publicidade, Web, Design, Comunica\u00e7\u00e3o Visual, Branding, marcas\",\"publisher\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fontourahot.com.br\/digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#organization\",\"name\":\"Fontoura Hot Digital\",\"url\":\"https:\/\/fontourahot.com.br\/digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/cropped-fhd_MARCA.png\",\"contentUrl\":\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/cropped-fhd_MARCA.png\",\"width\":512,\"height\":512,\"caption\":\"Fontoura Hot Digital\"},\"image\":{\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/fontourahot\/\",\"https:\/\/www.instagram.com\/fontourahot\/\",\"https:\/\/www.linkedin.com\/in\/oscar-fontoura-jr-creative\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fontourahot.com.br\/digital\/#\/schema\/person\/acbfde1b0b3f090bcd184b58fdd11142\",\"name\":\"Oscar Fontoura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f0d15cca160a636a4fd754766eefcbf31bf4214186a9117aac5a704d43f37ddb?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f0d15cca160a636a4fd754766eefcbf31bf4214186a9117aac5a704d43f37ddb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f0d15cca160a636a4fd754766eefcbf31bf4214186a9117aac5a704d43f37ddb?s=96&d=mm&r=g\",\"caption\":\"Oscar Fontoura\"},\"description\":\"Diretor de Cria\u00e7\u00e3o e Diretor de Arte (com reda\u00e7\u00e3o), premiado em diversos Festivais de Publicidade (mais de 50 premia\u00e7\u00f5es). Possui vis\u00e3o 360\u00b0, desenvolvendo estrat\u00e9gia de branding e inbound. Possue habilidades atuando em outras \u00e1reas como programa\u00e7\u00e3o de m\u00eddia online e offline (impressa e eletr\u00f4nica); web design ; UX; design gr\u00e1fico; design de marca; comunica\u00e7\u00e3o visual; inbound marketing; produ\u00e7\u00e3o e dire\u00e7\u00e3o de video; produ\u00e7\u00e3o gr\u00e1fica; packaging design; endomarketing. Mais recentemente Coaching \/ Mentoria (pessoal, lideran\u00e7a e equipe). Formado pela Escola de Comunica\u00e7\u00f5es e Artes da USP, com cursos de extens\u00e3o em outras institui\u00e7\u00f5es como Hubspot, Adobe, PUCRS, FAAP. Atua em publicidade desde 1980, atendeu mas de 150 diferentes marcas em ag\u00eancias como Talent e FCB, atualmente presta consultoria em sua pr\u00f3pria empresa. Dispon\u00edvel e livre para novos desafios. Portfolio (\u00e0 partir de 2000) https:\/\/fontourahot.com.br\/digital\/portfolio\/trabalhos\/ Portfolio em v\u00eddeo https:\/\/youtu.be\/39IN9kPoxm0?si=ykiLVtnWW_tdQZ23 Videos produzidos e dirigidos por Oscar Fontoura Jr https:\/\/youtu.be\/W5Ij1w_eXng?si=0ZQCmWc4NNXzHmsK Comerciais premiados criados at\u00e9 2000 (para assistir vers\u00e3o completa clique na lista) https:\/\/youtu.be\/-52H8jSmt7k?si=aGFru-iyD9boIhrd\",\"url\":\"https:\/\/fontourahot.com.br\/digital\/author\/oscarfhd\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marca para Holding Santa Erc\u00edlia - Fontoura Hot Digital","description":"Projeto desenvolvido pela Fontoura Hot para empresa Windlogistics definindo o DNA, marca, papelaria, website, materiais impressos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/","og_locale":"pt_BR","og_type":"article","og_title":"Marca para Holding Santa Erc\u00edlia - Fontoura Hot Digital","og_description":"Projeto desenvolvido pela Fontoura Hot para empresa Windlogistics definindo o DNA, marca, papelaria, website, materiais impressos","og_url":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/","og_site_name":"Fontoura Hot Digital","article_publisher":"https:\/\/www.facebook.com\/fontourahot\/","article_published_time":"2023-06-28T18:25:24+00:00","article_modified_time":"2023-06-30T13:03:37+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg","type":"image\/jpeg"}],"author":"Oscar Fontoura","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Oscar Fontoura","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#article","isPartOf":{"@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/"},"author":{"name":"Oscar Fontoura","@id":"https:\/\/fontourahot.com.br\/digital\/#\/schema\/person\/acbfde1b0b3f090bcd184b58fdd11142"},"headline":"Marca para Holding Santa Erc\u00edlia","datePublished":"2023-06-28T18:25:24+00:00","dateModified":"2023-06-30T13:03:37+00:00","mainEntityOfPage":{"@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/"},"wordCount":331,"commentCount":0,"publisher":{"@id":"https:\/\/fontourahot.com.br\/digital\/#organization"},"image":{"@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage"},"thumbnailUrl":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg","keywords":["anti-idade","branding","branding para cosmeticos","comunica\u00e7\u00e3o cosm\u00e9ticos","cosm\u00e9ticos","design cosm\u00e9ticos","propaganda cosm\u00e9ticos"],"articleSection":["BLOG","destaque","NEWS"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/","url":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/","name":"Marca para Holding Santa Erc\u00edlia - Fontoura Hot Digital","isPartOf":{"@id":"https:\/\/fontourahot.com.br\/digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage"},"image":{"@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage"},"thumbnailUrl":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg","datePublished":"2023-06-28T18:25:24+00:00","dateModified":"2023-06-30T13:03:37+00:00","description":"Projeto desenvolvido pela Fontoura Hot para empresa Windlogistics definindo o DNA, marca, papelaria, website, materiais impressos","breadcrumb":{"@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#primaryimage","url":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg","contentUrl":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca.jpg","width":1024,"height":683,"caption":"Logomarca e Manual para Holding Santa Erc\u00edlia"},{"@type":"BreadcrumbList","@id":"https:\/\/fontourahot.com.br\/digital\/marca-para-holding-santa-ercilia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/fontourahot.com.br\/digital\/"},{"@type":"ListItem","position":2,"name":"Marca para Holding Santa Erc\u00edlia"}]},{"@type":"WebSite","@id":"https:\/\/fontourahot.com.br\/digital\/#website","url":"https:\/\/fontourahot.com.br\/digital\/","name":"Fontoura Hot Digital","description":"Publicidade, Web, Design, Comunica\u00e7\u00e3o Visual, Branding, marcas","publisher":{"@id":"https:\/\/fontourahot.com.br\/digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fontourahot.com.br\/digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/fontourahot.com.br\/digital\/#organization","name":"Fontoura Hot Digital","url":"https:\/\/fontourahot.com.br\/digital\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/fontourahot.com.br\/digital\/#\/schema\/logo\/image\/","url":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/cropped-fhd_MARCA.png","contentUrl":"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/cropped-fhd_MARCA.png","width":512,"height":512,"caption":"Fontoura Hot Digital"},"image":{"@id":"https:\/\/fontourahot.com.br\/digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fontourahot\/","https:\/\/www.instagram.com\/fontourahot\/","https:\/\/www.linkedin.com\/in\/oscar-fontoura-jr-creative\/"]},{"@type":"Person","@id":"https:\/\/fontourahot.com.br\/digital\/#\/schema\/person\/acbfde1b0b3f090bcd184b58fdd11142","name":"Oscar Fontoura","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f0d15cca160a636a4fd754766eefcbf31bf4214186a9117aac5a704d43f37ddb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f0d15cca160a636a4fd754766eefcbf31bf4214186a9117aac5a704d43f37ddb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f0d15cca160a636a4fd754766eefcbf31bf4214186a9117aac5a704d43f37ddb?s=96&d=mm&r=g","caption":"Oscar Fontoura"},"description":"Diretor de Cria\u00e7\u00e3o e Diretor de Arte (com reda\u00e7\u00e3o), premiado em diversos Festivais de Publicidade (mais de 50 premia\u00e7\u00f5es). Possui vis\u00e3o 360\u00b0, desenvolvendo estrat\u00e9gia de branding e inbound. Possue habilidades atuando em outras \u00e1reas como programa\u00e7\u00e3o de m\u00eddia online e offline (impressa e eletr\u00f4nica); web design ; UX; design gr\u00e1fico; design de marca; comunica\u00e7\u00e3o visual; inbound marketing; produ\u00e7\u00e3o e dire\u00e7\u00e3o de video; produ\u00e7\u00e3o gr\u00e1fica; packaging design; endomarketing. Mais recentemente Coaching \/ Mentoria (pessoal, lideran\u00e7a e equipe). Formado pela Escola de Comunica\u00e7\u00f5es e Artes da USP, com cursos de extens\u00e3o em outras institui\u00e7\u00f5es como Hubspot, Adobe, PUCRS, FAAP. Atua em publicidade desde 1980, atendeu mas de 150 diferentes marcas em ag\u00eancias como Talent e FCB, atualmente presta consultoria em sua pr\u00f3pria empresa. Dispon\u00edvel e livre para novos desafios. Portfolio (\u00e0 partir de 2000) https:\/\/fontourahot.com.br\/digital\/portfolio\/trabalhos\/ Portfolio em v\u00eddeo https:\/\/youtu.be\/39IN9kPoxm0?si=ykiLVtnWW_tdQZ23 Videos produzidos e dirigidos por Oscar Fontoura Jr https:\/\/youtu.be\/W5Ij1w_eXng?si=0ZQCmWc4NNXzHmsK Comerciais premiados criados at\u00e9 2000 (para assistir vers\u00e3o completa clique na lista) https:\/\/youtu.be\/-52H8jSmt7k?si=aGFru-iyD9boIhrd","url":"https:\/\/fontourahot.com.br\/digital\/author\/oscarfhd\/"}]}},"_links":{"self":[{"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/posts\/6008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/comments?post=6008"}],"version-history":[{"count":48,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/posts\/6008\/revisions"}],"predecessor-version":[{"id":6129,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/posts\/6008\/revisions\/6129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/media\/2427"}],"wp:attachment":[{"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/media?parent=6008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/categories?post=6008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fontourahot.com.br\/digital\/wp-json\/wp\/v2\/tags?post=6008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}