{"id":5820,"date":"2023-06-23T15:31:08","date_gmt":"2023-06-23T15:31:08","guid":{"rendered":"https:\/\/fontourahot.com.br\/digital\/?p=5820"},"modified":"2023-06-23T16:16:54","modified_gmt":"2023-06-23T16:16:54","slug":"prefeitura-de-salvador-comunicacao-visual","status":"publish","type":"post","link":"https:\/\/fontourahot.com.br\/digital\/prefeitura-de-salvador-comunicacao-visual\/","title":{"rendered":"Prefeitura de Salvador Comunica\u00e7\u00e3o Visual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5820\" class=\"elementor elementor-5820\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-212e7ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"212e7ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5675277\" data-id=\"5675277\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9376f3 elementor-widget elementor-widget-text-editor\" data-id=\"e9376f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em><strong>Projetos de branding, cria\u00e7\u00e3o de marca corporativa, logomarcas para eventos, e campanhas de comunica\u00e7\u00e3o interna<\/strong><\/em><\/p><\/blockquote><h1>Marca e manual com aplica\u00e7\u00f5es para a cidade de Salvador (BA)<\/h1><p>\u00a0Projeto desenvolvido pela Fontoura Hot para a Ponte Comunica\u00e7\u00e3o e Propeg, para a Prefeitura de Salvador, ano 2003.<\/p><p>O briefing era o desenvolvimento de identidade e logomarca para a assinatura \u201dSalvador Prefeitura de Participa\u00e7\u00e3o Popular\u201d,\u00a0 e a refer\u00eancia eram os bonequinhos existentes na comunica\u00e7\u00e3o visual de S\u00e3o Paulo.<\/p><p>A solu\u00e7\u00e3o aprovada na primeira apresenta\u00e7\u00e3o busca uma vers\u00e3o mais humana dos bonecos, que representam o povo exercendo seu voto, e participa\u00e7\u00e3o, levantando a m\u00e3o. Destacamos a presen\u00e7a dos negros no grupo. Com rela\u00e7\u00e3o ao estilo foram utilizadas cores vibrantes, inspiradas nos objetos t\u00e3o comuns do artesanato encontrados em Salvador, como o berimbau, por exemplo. O resultado foi uma logomarca din\u00e2mica e decorativa, que rendeu boas aplica\u00e7\u00f5es nos diversos materiais utilizados como placas, faixas, banners, frota, e camisetas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e04e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e04e98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4e6067\" data-id=\"e4e6067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c16e88 elementor-invisible elementor-widget elementor-widget-gallery\" data-id=\"4c16e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;4:3&quot;,&quot;overlay_title&quot;:&quot;caption&quot;,&quot;image_hover_animation&quot;:&quot;grow&quot;,&quot;content_hover_animation&quot;:&quot;enter-zoom-in&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;link_to&quot;:&quot;custom&quot;,&quot;url&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/fontourahot.com.br\\\/digital\\\/anna-pegova\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;show_all_galleries&quot;:&quot;yes&quot;,&quot;overlay_background&quot;:&quot;yes&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-gallery__titles-container e--pointer-underline e--animation-fade\" aria-label=\"Gallery filter\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-item elementor-gallery-title\" role=\"button\" tabindex=\"0\" data-gallery-index=\"all\">\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-item elementor-gallery-title\" role=\"button\" tabindex=\"0\" data-gallery-index=\"0\">\n\t\t\t\t\t\tsalvador\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" data-e-gallery-tags=\"0\" href=\"https:\/\/fontourahot.com.br\/digital\/anna-pegova\/\" target=\"_blank\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/salvador-marca-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLogomarca\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" data-e-gallery-tags=\"0\" href=\"https:\/\/fontourahot.com.br\/digital\/anna-pegova\/\" target=\"_blank\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/salvador-impressos-300x217.jpg\" data-width=\"300\" data-height=\"217\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" data-e-gallery-tags=\"0\" href=\"https:\/\/fontourahot.com.br\/digital\/anna-pegova\/\" target=\"_blank\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/salvador-marca2-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPapelaria Salvador\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" data-e-gallery-tags=\"0\" href=\"https:\/\/fontourahot.com.br\/digital\/anna-pegova\/\" target=\"_blank\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/salvador-impressos-2-300x215.jpg\" data-width=\"300\" data-height=\"215\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tManual de identidade\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edb4257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edb4257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-925bc77\" data-id=\"925bc77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f83b376 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"f83b376\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-69b1f41\" data-id=\"69b1f41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-fed5bd1\" data-id=\"fed5bd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-902dcd5 elementor-widget elementor-widget-image\" data-id=\"902dcd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"670\" height=\"500\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/cores-salvador2.jpg\" class=\"attachment-full size-full wp-image-5849\" alt=\"\" srcset=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/cores-salvador2.jpg 670w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/cores-salvador2-300x224.jpg 300w, https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2023\/06\/elementor\/thumbs\/cores-salvador2-q8e5wpxo4679bpcar4d0t3onx60f9g8uvyc3174ofs.jpg 400w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-73d9917\" data-id=\"73d9917\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec519f elementor-widget elementor-widget-text-editor\" data-id=\"dec519f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"MsoNormal\"><em>\u201cSalvador inspira cor, alegria, e movimento, atrav\u00e9s de sua arquitetura, m\u00fasica e dan\u00e7a, capoeira. Imposs\u00edvel partir para uma solu\u00e7\u00e3o est\u00e1tica e impessoal. Sem falar da necessidade de manter o clima tur\u00edstico, criando simpatia com a administra\u00e7\u00e3o. N\u00e3o \u00e9 apenas a quest\u00e3o de criar e desenhar uma marca, mas retratar o esp\u00edrito de um povo.\u201d<\/em><\/h3><div><em>Oscar Fontoura Jr \/ Diretor de Cria\u00e7\u00e3o Fontoura Hot\u00a0<\/em><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-febd98d\" data-id=\"febd98d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Projetos de branding, cria\u00e7\u00e3o de marca corporativa, logomarcas para eventos, e campanhas de comunica\u00e7\u00e3o interna Marca e manual com aplica\u00e7\u00f5es para a cidade de Salvador (BA) \u00a0Projeto desenvolvido pela Fontoura Hot para a Ponte Comunica\u00e7\u00e3o e Propeg, para a Prefeitura de Salvador, ano 2003. O briefing era o desenvolvimento de identidade e logomarca para a &hellip; <p class=\"link-more\"><a href=\"https:\/\/fontourahot.com.br\/digital\/prefeitura-de-salvador-comunicacao-visual\/\" class=\"more-link\">Continue lendo<span class=\"screen-reader-text\"> &#8220;Prefeitura de Salvador Comunica\u00e7\u00e3o Visual&#8221;<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":2433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,71,134],"tags":[208,135,136,205,204,207,206],"class_list":["post-5820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-destaque","category-news","tag-anti-idade","tag-branding","tag-branding-para-cosmeticos","tag-comunicacao-cosmeticos","tag-cosmeticos","tag-design-cosmeticos","tag-propaganda-cosmeticos","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prefeitura de Salvador Comunica\u00e7\u00e3o Visual - Fontoura Hot Digital<\/title>\n<meta name=\"description\" content=\"Marca e manual com aplica\u00e7\u00f5es para a cidade de Salvador (BA). 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