{"id":3383,"date":"2016-09-15T17:53:55","date_gmt":"2016-09-15T17:53:55","guid":{"rendered":"http:\/\/fontourahot.com.br\/digital\/?p=3383"},"modified":"2024-02-15T13:46:34","modified_gmt":"2024-02-15T13:46:34","slug":"hotbranding","status":"publish","type":"post","link":"https:\/\/fontourahot.com.br\/digital\/hotbranding\/","title":{"rendered":"Hotbranding, o branding hot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3383\" class=\"elementor elementor-3383\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24b02715 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24b02715\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5352f159\" data-id=\"5352f159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727fa7fd elementor-widget elementor-widget-text-editor\" data-id=\"727fa7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>&#8220;Desejada\u00a0pelo p\u00fablico, respeitada pelos colaboradores e invejada pelos concorrentes&#8221;<\/h3><p>A FONTOURA HOT desenvolveu o m\u00e9todo de HOTBRANDING para encurtar o tempo no processo de\u00a0planejamento de uma marca,\u00a0e sua gest\u00e3o posterior.<\/p><p>\u00c9 pr\u00e1tico, tem um formato funcional e mais r\u00e1pido para implanta\u00e7\u00e3o, pois entendemos que uma empresa n\u00e3o precisa parar suas atividades enquanto pensa sua marca.<\/p><p>Muita gente ainda confunde branding com design de logomarca. A marca envolve o nome da empresa e o valor agregado \u00e0 mesma. \u00a0O design do logotipo \u00e9 uma das a\u00e7\u00f5es envolvidas, quando necess\u00e1rio.<\/p><p>O projeto de HOTBRANDING\u00a0\u00e9 tra\u00e7ado \u00e0 partir da an\u00e1lise dos objetivos comerciais e voca\u00e7\u00e3o da empresa. Dessa forma espelha e se baseia no melhor que aquela empresa consegue ou conseguir\u00e1 ser. Para isso ouve clientes, prospects, n\u00e3o prospects, colaboradores para identificar virtudes e defeitos e saber como trabalhar com os mesmos.<\/p><p>Atrav\u00e9s da an\u00e1lise da concorr\u00eancia, estabelece o melhor posicionamento para que ocupe e conquiste seu espa\u00e7o no mercado.<\/p><p>Ele define as caracter\u00edsticas da marca, seu DNA, e materializa entes conceitos em pe\u00e7as que servem como padr\u00e3o para futuros desenvolvimentos.<\/p><p>O material \u00e9 registrado em um livro com a indica\u00e7\u00e3o dos devidos guidelines a serem seguidos, com vers\u00e3o digital.<\/p><p>A implanta\u00e7\u00e3o pode ser realizada como sequ\u00eancia do projeto. Na verdade, \u00e9 ela que vai garantir o desenvolvimento dos conceitos e ajustes necess\u00e1rios realizados a cada pe\u00e7a, dentro das dire\u00e7\u00f5es estabelecidas. A implanta\u00e7\u00e3o \u00e9 a parte vis\u00edvel pelo p\u00fablico, portanto a qualidade criativa deve ser muito competente.<\/p><p>No caso de house agencies podemos monitorar e orientar o processo de implanta\u00e7\u00e3o.<\/p><hr \/><h3>Vantagens do HOTBRANDING:<\/h3><ul><li>Objetivo, claro e funcional<\/li><li>Gra\u00e7as ao foco permite um trabalho de constru\u00e7\u00e3o de valor de marca com mais consist\u00eancia,agilidade, racionalizando o investimento<\/li><li>Processo mais r\u00e1pido de implementa\u00e7\u00e3o<\/li><li>Trabalha marca e valor, mesmo durante o trabalho promocional, mais \u201chard sell\u201d<\/li><li>A m\u00e9dio prazo, facilita no lan\u00e7amento de novos produtos e linhas. Pois a marca fortalecida passa a endossar estes<\/li><li>Permite a compreens\u00e3o do DNA da marca por novos membros<\/li><li>Mant\u00e9m a coer\u00eancia ao decorrer do tempo, pois a tend\u00eancia \u00e9 dispersar, e perder o foco<\/li><li>Estabelece linguagem \u00fanica, evitando a improvisa\u00e7\u00e3o em filiais e unidades com menos contato com a dire\u00e7\u00e3o da empresa<\/li><li>No caso de multimarcas, estabelece guidelines, organizando a linha, estabelecendo seus DNAS, de forma que contribuam para a marca m\u00e3e e esta para cada sub marca ou produto<br \/><hr \/><p><div id='gallery-1' class='gallery galleryid-3383 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/anna-pegova\/ann-manu-centro\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2014\/05\/ann-manu-centro-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=2312'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/amapa-logo--150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2312\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2312'>\n\t\t\t\tLogomarca e Manual para Governo do Amap\u00e1 > Saiba mais\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/fhd-logo-4\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/fhd-logo-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=2433'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/salvador-marca3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2433\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2433'>\n\t\t\t\tLogomarca e bandeira\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=2427'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/sant-marca-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2427\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2427'>\n\t\t\t\tLogomarca e Manual para Holding Santa Erc\u00edlia\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=2379'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/onpeople-marca-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2379\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2379'>\n\t\t\t\tBranding para Onpeople videoconfer\u00eancia > Saiba mais\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=2299'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/julice3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2299\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2299'>\n\t\t\t\tBranding para Julice Boulangerie  > Saiba mais\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fontourahot.com.br\/digital\/?attachment_id=2230'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fontourahot.com.br\/digital\/wp-content\/uploads\/2016\/02\/fhd-folder-wind-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2230\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2230'>\n\t\t\t\tMarca Windlogistics\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p><hr \/>z<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"&#8220;Desejada\u00a0pelo p\u00fablico, respeitada pelos colaboradores e invejada pelos concorrentes&#8221; A FONTOURA HOT desenvolveu o m\u00e9todo de HOTBRANDING para encurtar o tempo no processo de\u00a0planejamento de uma marca,\u00a0e sua gest\u00e3o posterior. \u00c9 pr\u00e1tico, tem um formato funcional e mais r\u00e1pido para implanta\u00e7\u00e3o, pois entendemos que uma empresa n\u00e3o precisa parar suas atividades enquanto pensa sua marca. &hellip; <p class=\"link-more\"><a href=\"https:\/\/fontourahot.com.br\/digital\/hotbranding\/\" class=\"more-link\">Continue lendo<span class=\"screen-reader-text\"> &#8220;Hotbranding, o branding hot&#8221;<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":3447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[138,135,136,147,149,148,146,144,145],"class_list":["post-3383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-beauty-fair","tag-branding","tag-branding-para-cosmeticos","tag-criacao-de-marca","tag-fontourahot","tag-hotbranding","tag-logomarma","tag-marketing","tag-propaganda","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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