{"id":1910,"date":"2016-03-03T06:31:56","date_gmt":"2016-03-03T06:31:56","guid":{"rendered":"http:\/\/fontourahot.com.br\/digital\/wordpress\/?p=1910"},"modified":"2023-06-19T19:15:20","modified_gmt":"2023-06-19T19:15:20","slug":"anna-pegova","status":"publish","type":"post","link":"https:\/\/fontourahot.com.br\/digital\/anna-pegova\/","title":{"rendered":"A marca Anna Pegova"},"content":{"rendered":"\t\t
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Projetos de branding, cria\u00e7\u00e3o de marca corporativa, logomarcas para eventos, e campanhas de comunica\u00e7\u00e3o interna<\/strong><\/em><\/p><\/blockquote>

Anna Pegova \u00e9 uma marca francesa de cosm\u00e9ticos e tratamentos est\u00e9ticos, h\u00e1 45 anos no Brasil, e praticamente 70 anos na Fran\u00e7a.<\/p>

A Fontoura Hot atende a conta de publicidade e trabalha na constru\u00e7\u00e3o da marca Anna Pegova desde 2005.<\/p>

“A primeira atitude quando passamos a atender a conta foi realizar uma pesquisa para identificar o melhor posicionamento da marca Anna Pegova junto a seus clientes e p\u00fablico AB+.”<\/em><\/span><\/p>

A marca na \u00e9poca, tinha tradi\u00e7\u00e3o, mas n\u00e3o era presente dentro do universo de pretens\u00e3o entre os mais jovens. As pessoas de certa forma herdavam Anna Pegova, da m\u00e3e, av\u00f3. Isto prova que\u00a0conquistou o respeito e reconhecimento pela compet\u00eancia t\u00e9cnica de seus tratamentos e produtos, principalmente entre os usu\u00e1rios de cosm\u00e9ticos anti-idade, pelos resultados que oferecia.<\/p>

Por\u00e9m faltava algo que dessa \u00e0 Anna Pegova\u00a0um status de griffe, que destacasse toda a tecnologia e resultados que oferecia, para ser pretendida pelo universo mais jovem, que ainda n\u00e3o a tinha experimentado.<\/p>

Dessa forma, com o mesmo valor de verba utilizado anteriormente, mas com um realinhamento estrat\u00e9gico de m\u00eddia concentrado, e com a for\u00e7a de campanhas bem focadas foi poss\u00edvel num espa\u00e7o curto dar \u00e0 marca Anna Pegova o status de refer\u00eancia no mercado cosm\u00e9tico, n\u00e3o s\u00f3 pela qualidade do servi\u00e7o, mas tamb\u00e9m pela comunica\u00e7\u00e3o.\u00a0A campanha de outdoor veiculada em 2005 at\u00e9 hoje \u00e9 lembrada (bons tempos de outdoor em S\u00e3o Paulo).
\u00c9 muito comum encontrarmos os inevit\u00e1veis clones desta comunica\u00e7\u00e3o. Algo previs\u00edvel quando se torna l\u00edder, e nada mais justo para uma marca que tem trabalhado para ser refer\u00eancia em tratamentos a tantos anos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBranding para Anna Pegova. Cosm\u00e9ticos > Saiba mais\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFolder de lan\u00e7amento\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tE letter promocional ecommerce\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMidia digital\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tE letter lan\u00e7amento\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFolder lan\u00e7amento\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Projetos de branding, cria\u00e7\u00e3o de marca corporativa, logomarcas para eventos, e campanhas de comunica\u00e7\u00e3o interna Anna Pegova \u00e9 uma marca francesa de cosm\u00e9ticos e tratamentos est\u00e9ticos, h\u00e1 45 anos no Brasil, e praticamente 70 anos na Fran\u00e7a. A Fontoura Hot atende a conta de publicidade e trabalha na constru\u00e7\u00e3o da marca Anna Pegova desde 2005. …

Continue lendo “A marca Anna Pegova”<\/span><\/a><\/p>","protected":false},"author":12,"featured_media":2545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,71,134],"tags":[208,135,136,205,204,207,206],"class_list":["post-1910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-destaque","category-news","tag-anti-idade","tag-branding","tag-branding-para-cosmeticos","tag-comunicacao-cosmeticos","tag-cosmeticos","tag-design-cosmeticos","tag-propaganda-cosmeticos","entry"],"yoast_head":"\nA marca Anna Pegova - Fontoura Hot Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fontourahot.com.br\/digital\/anna-pegova\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A marca Anna Pegova - Fontoura Hot Digital\" \/>\n<meta property=\"og:description\" content=\"Projetos de branding, cria\u00e7\u00e3o de marca corporativa, logomarcas para eventos, e campanhas de comunica\u00e7\u00e3o interna Anna Pegova \u00e9 uma marca francesa de cosm\u00e9ticos e tratamentos est\u00e9ticos, h\u00e1 45 anos no Brasil, e praticamente 70 anos na Fran\u00e7a. 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